Creating a consistent blog is a beneficial way of increasing traffic, leads and sales for your business. By providing potential customers with knowledgeable and relevant content, you position your brand as an industry leader, building trust with your audience. As well as this, a blog can be valuable in engaging with current contacts and can be beneficial in reviving relationships with lapsed customers.
Once your blog is set up, it will not gather any traction unless you nurture it with consistent articles. Here are three ideal ways to increase traffic to your blog and increase engagement:
Search Engine Optimisation
75% of internet searchers on Google never scroll past the first search results page. Therefore, if you want to attract new readers to your blog, it’s important that it appears on that first page. SEO is the essential component of digital marketing that can achieve this.
SEO uses intricate techniques and strategies to obtain high-ranking placements in the search results page of a search engine (SERP). It works to increase the authority and relevancy of your website in order to increase visibility.
SEO is constantly evolving as search engines often adjust their algorithms to improve search results for users. To increase traffic and extend your reach, it’s vital that you implement SEO processes to amplify your blog content out to new readers.
Search engines use high-tech programs, or bots, to scan your blog and website for information such as:
- Keyword selection
- Link building
- On-page optimisation
- Off-page optimisation
- Building natural links
That blog post will then be indexed based on several algorithmic factors, which affects your search engine ranking. Search engines like a constant supply of fresh, relevant and engaging content. Therefore, the more often you update your blog, the more frequently your website will be found.
There are currently over 3.3 billion active social media users, and each one of those individuals have formed their own connections, followers and friends. To tap into this expansive network, you should develop a concise social media strategy that incorporates your blog.
As a company, share your latest blogposts from your company page and reach out to your followers to keep them up to date with your latest content. This ensures that you maintain engagement with your existing network, providing them with information that may be beneficial to them.
When someone engages with your blogpost on social media, your posts will then appear on the timelines of your engaged audience’s connections.
You can increase outreach by asking your employees to share the company blog from their personal profiles too. As well as this, you can interact with influencers, top pages and relevant groups.
Some of the key benefits of using blogs within your social media strategy is that you can develop your entire marketing plan, amplify brand awareness and generate conversation around your company and content. For example, if someone responds to your blogpost, other people may then respond to them too. Then, as more people get involved, your brand and post has sparked conversation, engaged with a wider audience and increased awareness of you, your company and your website.
According to DMA Insight, 99% of us check our emails every day. For some, that’s as many as 20 times a day.
On your website, you can set up an email list which allows individuals to ‘opt in’ and sign up to receive your latest blogs. Then, you can separate your database via their interests. You can then use this segregated audience as a tool to push your content to an engaged audience. These individuals may then forward on your email to other colleagues, friends or their own customers if they think your content would be interesting or relevant to them.
Email marketing allows you to push out your content to a vast number of individuals and increase visibility quickly and efficiently. There is usually a low cost, and you are reaching out to an already engaged audience who know you and your company, meaning they are likely to engage with your content.
By emailing your blog content out, you make it easy to engage and re-engage your audience. Your company network is likely to be busy and may not often have the time to check your website for your latest content. By emailing it out to them, they may see something that is relevant to them, and so they will click through to your blog.
If you post content out more than once a week, you can compile those posts combined with some old, niche content into an email newsletter, which increases exposure. If you’re sending an email to someone which contains four or five blog titles, you are four or five times more likely to engage with them.
We are an integrated marketing agency who understand the importance of content; we create relevant and informative content for our clients in order to attract, engage and retain their audience. Alongside this, our graphic design team can supply imagery, infographics and animations to your content so you can really get the most out of your marketing.
If you are interested in finding out how EDGE Creative can help increase your blog readership, whether this is through social media, search engine optimisation or email marketing, get in touch by calling 0121 355 8092.