Our 5 scary statistics will send shivers down your spine and illustrate the importance of marketing in your wider business strategy:
75% of people never scroll past the first page of search results. – Hubspot.
When looking for a new product or service, your first port of call is usually a search engine. Google processes over 40,000 search enquiries per second, which equals over 3.5 billion per day.
Ensuring that your business ranks highly in a search engine results page (SERP) is imperative in getting noticed online. Google’s algorithm, RankBrain, is a machine learning-based search engine algorithm which helps Google to process search results and provide relevant results for users. This process has been refined over many years, meaning most users find relevant and informative answers to their queries on the first page of a search engine results page. If your content isn’t ranked highly, you miss out on new leads, new customers and new sales daily.
Implementing SEO practices is imperative to ranking highly. In doing so, you can ensure your website ranks highly and increase online visibility, clicks, leads and sales. Make sure you optimise featured snippets, update old pages and cluster your content. Find out more about the process of SEO.
By 2021, marketing leaders will spend 75% of their total marketing budget on digital marketing rather than traditional marketing. – Brand CDN.
As the world’s technology has expanded, it is not surprising that there has been a shift towards digital marketing strategies with consumers spending more time online than ever before.
If you’re not keeping up with your competitors and you’re still avoiding digital marketing, you’re going to lose out on leads and sales. It is no longer a case of just having a website or running some unfocused Ads. Having integrated strategies that run throughout your platforms is imperative, with the importance of online marketing becoming crystal clear in today’s evolving digital landscape.
In 2019, the average Internet user has at least 7 social media accounts. Digital marketing reaches people where they spend their time and money and can create more targeted adverts to ensure you get in front of your ideal customer when it matters.
Sixty-one percent of users are unlikely to return to a mobile site if they had a problem accessing it, and 40% will go to a competitor instead. – Search Engine Watch.
The Internet has made users impatient. When searching online, we expect the pages Google recommends to load quickly and efficiently. Take too long, and users will go back and try a different website. This is even more true for mobile websites – if someone is searching on their phone, they are likely to need the results quickly while they are on the move.
Ensuring your website is optimised for mobile is imperative in attracting and retaining new customers to your business. Make your website easy to use and navigate to ensure that mobile users are not put off by your company and take their business elsewhere.
Users who are retargeted are 70% more likely to convert. – Digital Information World.
Retargeting can be a powerful digital marketing tactic which allows you to track your past website visitors and offer another chance to re-engage that prospective customer. If you are involved with online advertising, setting up retargeting advertising to get new consumers to come back to your website is essential.
These high conversion rates are because you are targeting someone who has already seen your brand. They may know who you are, or they may have bought something from you previously and as such, they are likely to be more open to buying from you again. This empirical evidence validates the effectiveness and efficiency of retargeting ads towards increasing conversation rates and business profit. However, for your business to continue to benefit from this powerful strategy, it must be implemented responsibly with a consideration for the privacy and security of consumers.
Eighty-one percent of marketers plan to increase their use of written content. – Social Media Examiner.
With a thorough content marketing strategy, your business increases sales in a cost-effective way while building customer loyalty. Relevant content improves your performance on search engine results pages. When potential consumers search for a query on Google and your website comes up, relevant content is what keeps them on your website. If your content isn’t what your consumers want, they will click off the page and start again. This high bounce rate will affect your overall performance in search engines.
As well as this, relevant content positions you as an authoritative figure. Creating relevant content on themes relating to your industry positions your company as an expert within that field. This level of authority makes consumers more likely to want to do business with you as your brand becomes familiar and you show them that you know your industry.
Content marketing is moving, and it is imperative that you adjust your wider marketing strategy to incorporate content materials. If you don’t, you risk being left behind as your consumers find relevant and engaging information from your competitors.
At EDGE Creative, our integrated agency works collaboratively to develop thorough strategies across all marketing channels. Request a FREE digital audit and see how we can help you: https://edge-creative.com/claim-digital-audit/
To find out more, call us on 0121 355 8092 or email us on firstname.lastname@example.org.