EDGE’s Steps to Web

13 June, 2017
Development, Marketing
1 min read.

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At EDGE we take pride in carefully planning each step when creating websites to ensure the best user journey to improve conversion. It’s this attention to detail from the very beginning that means we create not only cutting-edge and visually appealing websites, but ones that also win awards.

According to web credibility research from Stanford, it has been reported that 75% of users admit to making judgements about a company’s credibility based on their website design. Therefore, a website is the window to your business and the first point most people will come into contact with you. It’s for this reason we work with businesses to help them find their edge to stand out above the competition.

We always devise a clear plan for designing and building your website, ensuring your website does what it’s meant to so it lives up to what the user’s expectation across all devices.
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We have 8 clear steps to creating a website, mapping out the process, from start to finish.

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  • Fact Finding Mission – First of all, we discuss exactly what the vision is for the business in terms of look, feel, and purpose.
  • Scope, Function, Plan – We will then create the best formula to bring the website to life. This can entail user experience, functionality, and the number of pages. We understand that 94% of a user’s first impression of a website is design related. However, we also know that when a website looks great but doesn’t function it can also be detrimental.
  • Concept, Prototype, Wireframe – We will then design a prototype of each page known as a wireframe. This visually illustrates where all the information will be displayed. It’s at this stage that amends to the layout can be made if needed.
  • Applying Creative Design – The magic begins! This is when our designers will take the structure of the website, and add artwork to it.
  • Initiate Website Development – This is when the actual website build begins, meaning that functionality is added to the designs, transforming it into a fully functioning website.
  • Preview, Test, Modify – Here, the website is previewed and tested showing exactly how the website looks and functions.
  • Full Website Launch – Go live! Once the testing is done to make sure that everything is perfect, the website will be ready for the whole world to see.
  • Post Launch Review – We provide a full report on how the website is being used giving a clear picture of how it is doing. At this point, we implement an action plan to help improve usability and conversion rates.

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If you’re thinking of undertaking a new website, then get in touch!
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ABOUT THE AUTHOR

Joanna Cassin

Social Media Account Manager

Jo first joined the EDGE Creative team as a Digital Marketing Assistant. Several years and hundreds (if not thousands) of bottles of Pepsi Max later, she now makes up part of our office’s “Content Corner” as a Social Media Account Manager, bringing together her social media knowledge combined with her writing skills.

With her impressive level of music knowledge, Jo can regularly name a song and tell you an unnecessary music fact in less than 3 seconds from a song starting. This often takes all the fun out of listening to the radio in the office, but it’s certainly a talent, nonetheless.