Guest Blogging: Why Your Business Needs It

20 May, 2020 | Digital Marketing | 2 min read.

For any business, blogging is a hugely valuable tool when it comes to sharing ideas, demonstrating knowledge and, most importantly, driving visitors to your website. Guest blogging is a key strategy you can use to do all of the above.

Many businesses are likely experiencing a quieter period due to the COVID-19 pandemic, meaning it’s now more important than ever to use any downtime to increase the number of visitors on your website. If you’ve not considered guest blogging before, or if you’ve not yet got round to it, now is the time to get started.

What is guest blogging?

Guest blogging is the process of writing content for another website. A guest blog is often written for another business within a similar or linked industry, and a successful guest post will use a topic that applies to both.

By writing a blog for another website, you can help to boost brand awareness by getting your content in front of a wider audience. Guest posts are also a key part of any successful Search Engine Optimisation (SEO) strategy, as they can help your website to attract more traffic.

Why is guest blogging important?

Guest blogging is an important way of building valuable relationships with other business leaders. It can also help you to drive traffic back to your own website.

If you reach out to another business to write a guest blog for them, they’re likely to want to submit a guest post to your blog as well. This can help you to build connections and save time on providing varied and engaging content for your own audience.

If you’re a start-up or if you’ve just launched a new website, this is really important!

How does guest blogging help with SEO?

When done successfully, guest blogging can help to drive more traffic back to your website and even boost domain authority. Domain authority is a score ranging from 1 to 100, which predicts a website’s ability to rank in the results page of a search engine. The higher this score is, the better the website will rank.

By publishing high quality content on another relevant website and linking to your own in the process, you can potentially increase your domain authority. This can, in turn benefit your search engine ranking position, which will help you to drive more visitors to your website.

Where can I submit a guest post?

There are plenty of ways your business can source guest blogging opportunities. A great place to start for B2B businesses is to reach out to contacts within your industry.

If you request to place a guest post on someone’s website, it’s a good idea for you to offer your connection a space to submit their content as well. This will help out another business, and will allow to build a stronger relationship with them.

For B2C organisations, you can build connections with other bloggers, influencers or other relevant businesses. There are plenty of groups on Facebook you can join to find other bloggers looking to submit a guest post. Once you build these connections, you can return the favour.

If you’re looking for guest post opportunities, we can support you with content marketing services. We can also help you weave your blogs into a wider and more in-depth SEO strategy. We’re also here to help with promoting guest blogs and getting your message to a wider audience.

Talk to us about submitting a guest post on our website and we can provide a free-of-charge consultation with a dedicated Account Manager or Creative Director to discuss your marketing strategy as a whole. Call a member of the team on 0121 355 8092 or email us at info@edge-creative.com to learn more.