How Can PR & SEO Help You Grow Your Business?

22 October, 2021
Marketing Strategy
2 min read.

When it comes to marketing your business, PR and SEO campaigns are powerful stand-alone tools. Both can help build high-quality brand awareness and increased visibility, as well as validate the reputability of your business. However, as the landscape becomes increasingly digital, using these together as part of your wider strategy can offer an innovative way to achieve organic growth.

PR and SEO are marketing strategies to help protect, enhance and increase the reputation of your business. Both approaches do this by increasing visibility, trustworthiness and building quality brand awareness. However, when the two strategies work together, it can help your business gain lots of high-quality publicity, as well as contribute towards achieving your overall business goals.

What is PR?

Public relations (PR) is the way your business communicates and promotes its organisation to the media and public, and with this becoming more digitalised, it can be tied into your company’s wider strategy.

What is SEO?

PR differs from search engine optimisation (SEO), which involves enhancing your company website to ensure it ranks highly in a search engine result for a certain keyword. When a brand ranks highly, it demonstrates its reliability to the user and suggests that it contains valuable content.

Why are they key allies?

Digital PR, combined with SEO, makes a marketing power couple for developing your business’s online presence, building up high-quality publicity, and achieving the best results for your brand. Therefore, writing your PR content should be done with your SEO strategy in mind – but why?

Building backlinks to domains with high authority is a key off-page SEO tactic. Promoting your brand in an online publication can help cultivate credibility, helping Google to recognise your website as a trustworthy and relevant source to your target audience. 

If a news piece or press release linking to your site comes from a website with strong domain authority, it will from a high-quality link. This will have a direct impact on your website’s search engine visibility and ranking – as well as providing a door, through which people can easily visit your website!

What is domain authority?

Domain authority refers to the strength of a domain, scoring a website from 1-100 on how trustworthy it is. A trusted website is more likely to be ranked by search engines and understanding this allows you to target your PR at pages with a high score for domain authority.

Remember: when it comes to SEO, choosing the best channels can ensure that you are establishing quality links to directly impact the outcome of a campaign. No-follow or low-quality links would have none to little impact on your SEO, and by avoiding these you can massively impact the visibility of your business.

EDGE Creative

As an integrated marketing agency, we provide unified and innovative solutions by combining our specialist services to deliver campaigns with maximum impact, including PR and SEO.  Want to maximise the growth of your business? Speak to our expert team today on 0121 355 8092 or email info@edge-creative.com.

ABOUT THE AUTHOR

Lydia Campbell

Digital Media Strategist

Lydia is involved in managing and monitoring clients’ SEO and advertising efforts, squeezing every last bit of success out of each campaign. Lydia takes no prisoners when it comes to PPC. After joining the team as a digital marketing apprentice, Lydia developed a keen eye for analytics and a passion for achieving results. Lydia’s loves watching projects grow from start to finish, and seeing tangible results from the campaigns she watches over so diligently.