Why is Website Design Important?

22 April, 2021
Design
2 min read.

As a business, your website is one of your most important assets. Not only does it showcase the services or products you provide, it also gives new and existing customers the opportunity to engage with your brand. If customers are getting their first impression of the business from the website, it’s important that your website design is appealing and reflects your brand personality and ethos.

Website visitors will react to visuals immediately and quickly form a judgement of your business and its values within the first few seconds. According to Adobe 38% of people will stop engaging with your website if it contains unappealing content and an unattractive layout, meaning it is vital to get it right.

If you want to maximise your website, our website designers, based in Sutton Coldfield, have the expertise, skills, and equipment to bring your business’ website to life.

How does web design impact your business?

As your website is the first thing people see, the design is responsible for creating first impressions of the business and can be a deciding factor for customers on whether you are the right partner for them.

A visually appealing website creates a positive image for your brand and an engaging experience for visitors, encouraging them to spend more time on the website. On the flip side, an outdated website creates a negative first impression on your audience and acts as a deterrent, driving potential customers away from your website and onto that of your competitors.

This first impression also reflects your brand image and what the business stands for. Colours, images and fonts all contribute to how your business is recognised, so it’s important that this is selected carefully and remains consistent.

Consistency is key in ensuring your audience becomes familiar with your brand, ensuring your branding is synonymous with your business. If your web design is inconsistent and unprofessional, it will be challenging to build up brand recognition.

Inconsistency drives customers to competitors whereas consistency creates reassurance, allowing you to earn more leads and keep customers on board.

Trust is another important factor in your website’s design – if a visitor doubts the website’s legitimacy due to the site being poorly designed, they will not engage with the content. Build trust with your audience through a design that is modern, professional and feels reliable. This will attract new customers and engage existing ones.

Web design also aids your search engine optimisation (SEO) strategy as your web design influences how you publish content, affecting how your website is indexed.

Your code needs to be SEO-friendly, so don’t get carried away with intricate designs and clever technologies. They may look good, but they could also negatively impact your site’s optimisation and ranking.

Your online presence can make or break your business, so it’s important that you optimise what you have and showcase what is special about you.

How can you improve your website’s design?

It’s simple really!

  1. Improve its usability.

Your web design influences how well customers can find what they are looking for, make things easy to find and draw your customers in with helpful information that is easy to find.

2. Make sure it’s easy to navigate.

Keep the choices you offer the audience simple and easy to use, making decisions of what pages to go to and what buttons to click as simple as possible by limiting the number of options as too many choices can be confusing.

3. Ensure mobile friendliness.

Most online searches happen from a phone or mobile device, so it’s important that your website is tailored to this. Make sure your website is responsive, relevant and easy to use, regardless of device.

What can EDGE Creative do?

Want to find out more about why web design is important? Speak to our expert design team by calling 0121 355 8092 or emailing us on info@edge-creative.com today. We have an expert understanding of the complexities of websites and can help provide the best solution for you.

Liam

ABOUT THE AUTHOR

Liam Moakes

PR & Communications Officer

Having shown his passion for words and the English language with a successful career in local newspapers, Liam made the move to EDGE to enjoy a new challenge in PR and communications.

Liam, aka Hawkeye, pays close attention to detail and is a big fan of commas being used in the correct place.

As well as giving his all at work, Liam dedicates lots of time to his young family and friends and is no stranger to pubs and curry houses. Liam is a sports fanatic and follows Birmingham City Football Club home and away. As you can see from his picture, he also loves cricket – in particular the England team.