Why It’s Essential To Incorporate Marketing Strategies for Christmas

23 November, 2020
Digital Marketing
2 min read.

The Christmas festivities are almost upon us once again. Soon, the bright lights, huge trees, busy shops and constant Christmas films and adverts will all be on full display. After the year we have all had, there is no denying that it’s going to be an unusual festive period. This is why spreading positivity through your Christmas Marketing is really important this year.

Driving customer loyalty is all about creating a positive experience, so by spreading some Christmas cheer, you can help drive enquiries while sending a big thank you to your contacts for their business over 2020.

The best way to spread some positivity and Christmas spirit while increasing sales and traffic to social content and websites is through a holiday-themed touch up.

There’s a range of ways you can add Christmas into your online presence. This includes:

Christmas Marketing for Social Media

Decorate your social media accounts with Christmas-themed skins and templates. Dressing up your logo or header image can give your social pages a little more character during the holidays and can improve audience engagement rates.

According to Finances Online, 23% of shoppers rely on social media for making decisions. This statistic highlights how getting audiences to engage with your social content is especially important during the holiday season.        

Branded Christmas cards (and e-cards!)

Giving a card to show your appreciation has always been a Christmas tradition. Why not take that extra step of a branded card to really show how much appreciation your business has for your employees and clients or customers.

Showing recognition can also help your company gain and retain loyal customers. This is key in building brand awareness and distinguishing your business from your competition.

Adding Christmas elements to your website

Turning your website into a winter wonderland can increase website engagement rates and make your business stick out from the crowd. Adding Christmas marketingelements to your website can also showcase your brand’s unique personality which is a great way to accentuate your brand identity.

Consider adding elements like Christmas decorations across the banners or images, or have snow falling in your website.

According to the Centre for Retail Research, mobile ordering at Christmas accounts for more than half of all online retail spending. This illustrates how important it is to make sure that your website and all its Christmas marketing is optimised for mobile too. 

EDGE Creative

Taking advantage of these different approaches can increase your business’s online presence and shows audiences online that you care about delivering some Christmas cheer this festive season. At EDGE we can offer all these services for your businesses and more!

This Christmas, we are also offering new customers a FREE marketing consultation with an expert Account or Marketing Director. To find out more, call us on 0121 355 8092 or email us on info@edge-creative.com.

ABOUT THE AUTHOR

Karen O'Donovan

Client Services Director

As Client Services Director, Karen is hugely passionate about delivering top-tier marketing ideas that make an impact. From assisting with the seed of an idea to watching it grow and succeed, Karen is always identifying and seizing opportunities for our clients to add value and achieve more. Simply put – business and marketing is part of Karen’s DNA.

It’s in Karen’s nature to challenge, ask questions and dig deeper into analytics in order to get a true understanding of a clients’ objectives and deliver outstanding results. Karen’s best memories at EDGE are from our many team nights out – even when she was beaten by Kelly at bowling.