Bravo Benefits - EDGE Creative

Summary
The Results

The Task

Team Members Involved on this Project

Lou

Karen

Kelly

Summary

Bravo Benefits are a leading employee benefits provider that is passionate about providing a wide range of business support to help employers engage, reward, and protect their employees. Our relationship with Bravo Benefits began in 2016, when they were known as Busy Bees Benefits. Busy Bees Benefits were to undergo a brand transformation, as they moved from childcare vouchers to employee benefits.

They approached us with the desire to create a clean, simple, and modern brand with the key objectives of portraying the services that they offer. We acted as a strategic partner to reposition the company as an employee benefits provider. Knowing that we deliver inspiring, exciting campaigns with measurable success, Bravo Benefits once again trusted us to action their digital rebrand. We have worked to reposition the company to reflect their place in the fintech world.

The Task

With the introduction of their Smart Hive and Reward & Recognition platforms, we rebranded the look, feel and branding of Bravo Benefits to align better with the needs of today’s businesses, bringing their simple and easy-to-implement fintech solutions to the forefront.

To ensure we met their objectives, we implemented a new marketing strategy, researching their position in the market to identify objectives, KPI’s and customer journeys to create fresh, coherent branding and messaging across a range of digital platforms including web and
social media.

The Results

The updated Bravo Benefits website reflects the spirit of what they do: support employers and their employee’s wellbeing. The site has been optimised to convert visitors to leads, established around a clear conversion strategy, informing visitors who Bravo Benefits are, what they do and how to become a customer. Using an integrated marketing strategy, we were able to focus on a website redesign concentrated on increasing lead generation efforts. Alongside the website development, we implemented a new marketing strategy to maximise engagement and interactions across web and social media to generate leads, improve brand awareness and direct traffic to the new website.

Social media was used to create anticipatory enthusiasm in the
build-up to the relaunch and has been used since to create coherent branding, focusing on their Smart Hive and Reward & Recognition platforms, to represent the business’s presence in the technology industry. Our use of social media advertising has allowed Bravo Benefits to utilise public data to easily target its intended audience, pushing content onto their feeds. Metrics prove that this has increased the brand’s reach and has allowed the company to get involved in current affairs and trending conversations, ultimately increasing their online presence, and attracting new customers.