H&G Recruitment

Website Design & Development

H&G Recruitment are a national organisation specialising in HGV driving, warehouse and supply chain jobs to the transport and logistics sector.
Their extensive branch network allows them to provide both temporary 
and permanent staff to an endless range of business sectors.

Recruitment

Client Name H&G Recruitment

Project Type Website Design & Development

Introduction

H&G Recruitment are a national organisation specialising in HGV driving, warehouse and supply chain jobs to the transport and logistics sector.
Their extensive branch network allows them to provide both temporary 
and permanent staff to an endless range of business sectors.

The Challenge

H&G’s previous website was discouraging potential applicants as the job search proved to be complicated and the overall user journey was unsatisfactory, resulting in high bounce rates site wide.

A drop in on site conversions lead H&G to approach us with the task of improving the website’s UX to produce an increase in job applications and CV uploads.

Conversion Rate

Through further digital techniques such as SEO, social media and PPC, we took the old website’s conversion rate from 0.57% to 3.15% on the new site.

400%

Increase

Conversion Rate Graph of H&G Website
Screenshots of H&G Recruitment Website

Our Approach

At EDGE, we understand the importance of providing a sound user experience and journey, with minimal stress and hassle. Through an extensive and detailed wireframing process, we mapped out a website that was both optimised for conversions and effectively communicated H&G’s brand identity and processes.

As we are in an age of rapidly developing technology, our first priority was building a functional website using responsive design to work across all manner of devices. With search engine optimisation in mind, we built a functional site with copy rich in keywords and backlinks throughout, to assist the site’s organic performance. Through further digital techniques such as social media advertising and PPC campaigns, we lead applicants to relevant job listing pages and single pages to encourage them to convert.

Job applications

1400% Increase within 5 months

Previous: 52 Applications

New: 780 Applications

Increase in sessions to the website

254% Increase

Previous: 9071 Sessions

New: 32058 Sessions

The Result

After launching the new website, our focus on the user experience resulted in an increase of 1400% in job applications and 100% in CV uploads. This took the previous conversion rate of the old website from 0.57% to 3.15% - an improvement of 450%. Our SEO friendly website saw conversions via organic traffic increase by over 400%. Social media and PPC activity resulted in a 254% increase of sessions to the website and 253% improvement in sessions from mobile devices. H&G’s website continues to perform and improve month on month as more and more job seekers learn about what H&G can offer them to get their career on the road.

“After approaching EDGE with the task of rebuilding our website, we weren’t disappointed with the level of dedication and hard work EDGE applied to getting the site up and running. Our new website has seen so many more job applications and enquiries, and we couldn’t be more pleased.”

Charlotte Harper Director & Co Owner

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