Client Name Margetts Fund Management
Project Type Design & Print
Margetts Fund Management is a privately owned investment boutique with more than £1Bn of assets under management. They specialise in managing risk rated multi-manager funds and other fund services. The company was established in 2000 but has a long history tracing back to 1845.
We were tasked with designing a corporate brochure outlining Margetts Fund Management’s financial services. The brochure was to be aimed at clients and prospects and needed to make Margetts stand out from their competitors while incorporating their long-standing history, existing brand and ethos.
Before we began on the brochure, we took an overview of the brand, looking at their current brand assets and website. We adopted the existing theme that was used on the website to make the brochure a cohesive part of their marketing.
We wanted clients to explore the company’s services in a highly visual way, telling their brand story through theme driven imagery and graphical data. Margetts history is a huge part of their brand and we wanted to convey this.
To make Margetts stand out from their competitors, we designed the brochure in a landscape format. This format effectively showcased their journey, and was conducive to the linear financial graphs and impactful images.
We also included mixed media into the brochure for added interest and to express the exclusivity of the brand. We added silver foiling to the face and transparency inlays to some of the inner pages.
The client was delighted with the outcome and thought that the brochure took a fresh look at their services and presented them to the client in an easy and impactful way. After creating the brochure we were also asked to create a folder for the brochures and business cards.
“We are delighted with the design work which EDGE produced for Margetts. They are a fantastic team of individuals with great ideas and the feedback from our clients to the new brochure has been very positive. We believe that the work carried out by EDGE has contributed significantly to the growth of our business and represents great value.”
Toby Ricketts Chief Executive Officer
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