Client Name Maverick TV
Project Type Brand Development
Maverick is a TV & media production company. They are passionate about programmes, excited by talent and courageous in outlook.
We were tasked with refreshing Maverick’s branding and stationery. Being a large brand who are well-known to their audience, they wanted the brand refresh to be sympathetic towards their icon and brand colour so that it was still recognisable to their audience.
The brand colour was a particularly important part of Maverick’s history and was unique to them and we needed to manage this for brand consistency.
Along the way we created a number of different design adaptations for Maverick to choose from.
To involve the client throughout the journey we presented the refresh in several stages, starting with sketches and line drawings and finally moving on to full colour and stationery mock ups to see what the execution would look like.
We had to consider the logo from many aspects as it would be animated for the TV end credits, printed for stationery and other marketing and needed to work on many different scales.
Maverick chose to work with us because of our specialist knowledge and precision in colour management in regards to spot colour, full colour and digital came in as we balanced the colour depending on the medium and added drop shadows.
Website Design & Development
Honeymoon Dreams are a travel agent that sell tailor-made holidays. We created a fully redesigned website for them, which won the Website of the Year award for small agencies.