Maverick TV

Brand Development

Maverick is a TV & media production company. They are passionate about programmes, excited by talent and courageous in outlook.

Media

Client Name Maverick TV

Project Type Brand Development

Introduction

Maverick is a TV & media production company. They are passionate about programmes, excited by talent and courageous in outlook.

The Challenge

We were tasked with refreshing Maverick’s branding and stationery. Being a large brand who are well-known to their audience, they wanted the brand refresh to be sympathetic towards their icon and brand colour so that it was still recognisable to their audience.

The brand colour was a particularly important part of Maverick’s history and was unique to them and we needed to manage this for brand consistency.

Maverick's New Logo on stationery
The logo design process: font options

Our Approach

Along the way we created a number of different design adaptations for Maverick to choose from.

To involve the client throughout the journey we presented the refresh in several stages, starting with sketches and line drawings and finally moving on to full colour and stationery mock ups to see what the execution would look like.

We had to consider the logo from many aspects as it would be animated for the TV end credits, printed for stationery and other marketing and needed to work on many different scales.

Maverick chose to work with us because of our specialist knowledge and precision in colour management in regards to spot colour, full colour and digital came in as we balanced the colour depending on the medium and added drop shadows.

An outlined version of the new logo
The stationery and business cards printed

The Result

The final logo selected by Maverick was chosen because it was versatile and encapsulated their brand values. Our success in getting the logo right for the client led to new stationery and business cards. Our excellent management of the project also meant we were Maverick’s chosen supplier for their LA office.

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