Website Design

Vennersys

Overview

Vennersys are a national provider of integrated visitor management software, and have been providing innovative ticketing, retail and visitor management solutions for over 25 years.

With partners ranging from Nickelodeon to Blenheim Palace, Vennersys create
one-stop integrated ticket and point-of-sale solutions to increase income, reduce queues and improve customer service for some of the best-known visitor attractions across the UK.

Challenge

After winning a pitch up against many other digital marketing agencies, we were tasked by Vennersys to produce a highly visual and engaging website, and drive more traffic through Search Engine Optimisation (SEO) as part of their marketing strategy. We were challenged to highlight Vennersys’ extensive experience across multiple sectors, while also creating a user experience (UX) that was simple and straightforward. The website also needed to appeal in line with Vennersys’ variety of international partners.

Our Approach & The Result

As with all of our website projects, we worked closely with our client to bring their vision to life. Our wireframing process mapped out each part of the website and its functionality, with a focus on customer experience.

As such, we ensured the website was easy to navigate, making enquiries as simple as possible for visitors through a 24/7, integrated online chat platform, Zoho, and a prominent link to the customer portal. We also highlighted Vennersys’ commitment to customer service and experience through the use
of engaging and memorable character illustrations across the website.

The website was built with search engine optimisation (SEO) in mind, optimising each page for visits, clicks and conversions through keyword-rich content and accessibility as a priority as part of our content marketing service.

The client was delighted with the end result, with news of the website reaching national press. Vennersys have used the website to promote the benefits of
their visitor management software through a series of case studies.

The EDGE Creative team have continued to work with Vennersys to drive further success through an extensive search engine optimisation (SEO) campaign and brochure design.

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