Vennersys

Summary
The Results

The Task

Team Members Involved on this Project

Laura

Kelly

Karen

Ryan

Lydia

Sophie

Oliver

Summary

Vennersys are a national provider of integrated visitor management software and has been providing innovative ticketing, retail, and visitor management solutions to visitor attractions for more than 30 years.

With partners ranging from Blenheim Palace to Nickelodeon Adventure Lakeside, Vennersys are known for their one-stop-shop, fully-integrated, ticketing and point-of-sale solution, VenposCloud. Above all, this system helps attractions increase revenue, reduce queues, and improve the customer experience.

The Task

After winning a pitch ahead of several other digital marketing agencies, EDGE Creative were tasked with creating an overall marketing strategy for Vennersys that would support and sustain their impressive business growth.

As part of this strategy, Vennersys needed a highly engaging website, using impressive visuals and informative copy to drive more traffic through search engine optimisation (SEO) and improve the user journey for their customers.

Our goal was to help Vennersys highlight their extensive experience and specialist knowledge across multiple sectors, while also creating a user experience (UX) that was simple and straightforward for their clients.

The Results

As with all our website projects, we worked closely with our client to bring their vision to life. Through our detailed wireframing process, we mapped out each part of the website and its functionality to focus on a simple and straightforward navigation tool.

We ensured that enquiries could be easily tracked by featuring a 24/7 integrated online chat platform through Zoho, and a prominent link to the customer portal. This allowed Vennersys to increase their organic conversion rate by 46.8%. We also drew emphasis to their commitment to customer service and feel by using engaging and memorable character illustrations throughout the website and other marketing materials.

When creating the website, search engine optimisation (SEO) was our top priority, optimising each page to drive visits, clicks, and conversions through keyword-rich content and prioritising accessibility as part of our content marketing service. Our dedication to a comprehensive SEO strategy has increased sessions by 46.48% and the number of new users by 57.98%, as well as Unique Page Views by 45.76% when comparing to the previous year.

Overall, the client was delighted with the result.

Our growing partnership…

Since the completion of their website, we have worked closely with Vennersys on several aspects of their business as an extension of their marketing department, delivering a fully integrated marketing service to drive further success.

Not only do we manage their social media channels and PR, events and exhibitions planning, and e-mail marketing, but we also work directly alongside their team by attending sprint reviews and providing them with social media training. Over time, this has helped them drive engagement, increase brand awareness, and capitalise on several opportunities for growth.

On top of this, we have worked on video production, including animations, as well as case studies, press releases, paid advertisements, continuous search engine and conversion rate optimisation, website updates, and much more.

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Our partnership with EDGE has played a vital role in supporting our business growth and success. Their expertise and dedication have exceeded our expectations, resulting in outstanding outcomes. Karen has been fantastic in maintaining strong connections and ensuring our needs are met throughout our partnership with EDGE.

EDGE’s innovative approach transformed our website into a true showcase of our extensive experience and commitment to exceptional customer service, driving increased traffic, engagement, and conversions of valuable leads.

Beyond website development, EDGE has become an extension of our marketing department, managing our social media, PR, events, video, and email marketing. Their efforts have elevated our brand’s visibility, deepened audience connections, and we greatly value their participation in our business meetings throughout the year and their provision of Social Media training, which have enhanced our engagement levels and brand awareness.

We are excited about the future and look forward to continuing our collaboration with EDGE.

Paul Harding Managing Director at Vennersys

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