Creative

Online and offline design

At EDGE Creative, we understand the impact of both digital and offline design. While digital design is taking centre stage, offline and physical printed materials are still a crucial element of your strategy. That’s why we assign equal importance to both, while taking into account differences, purpose and the strategy required between the two.

Why should my business consider online and offline design?

In a time where digital marketing is taking over the landscape, it can be easy to forget offline design and its impact. In fact, utilising a mixture of online and offline design is crucial to reaching your audience, wherever they may be.

How do EDGE approach online and offline design?

At EDGE, we’re highly experienced in offline design as well as the unique nuances of design for online purposes. Our team have seen the shift in focus to the digital world, but also understand how important it is to reach customers at every point in their journey, for example utilising engaging and eye-catching design for their first point of contact, i.e. in a social media advert, to producing brochures that will help your business close a sale.

Our approach to online and offline design

  • 01

    STEP ONE: Meeting with you

    Firstly, we’ll meet with you to discuss your business’s objectives, ethos and vision. This means we’ll sit down with you to explore how we can bring your brand to life with design, while staying true to your business history and mission. We’ll then go off and brainstorm ideas with the team, while collaborating with different departments to ensure both online and offline design fits its purpose.

  • 02

    STEP TWO: Producing a concept

    Once the team have sat down to discuss ideas, we’ll produce various concepts and ideas for you to take a look over and provide feedback. We’ll present these to you in a way that makes it easier for your team to collaborate and share ideas about the design, meaning you can decide which idea you’d like to run with.

  • 03

    STEP THREE: Getting to work

    After you’ve approved the concepts and ideas, we’ll get to work on the full set of online or offline designs. Guided by your dedicated Account Manager, our designers will provide proofs for your team to review and feedback on.

  • 04

    STEP FOUR: Implementation

    Once you’re happy with the designs, we’ll then use these within your online and offline marketing, whatever that may be. For example, if we’re producing designs for your social media or email marketing, we’ll provide these to you in the correct format, or produce these materials for you. If we’re producing designs for printed materials, we can organise these to be printed for you, or send you files in whatever format you need. We’ll guide you through the entire process and add value and expertise every step of the way.

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