Development

Front end development

38% of people say that they will stop engaging with a website if the content or layout is unattractive, so in order to attract your target audience and increase conversions, your website needs to look great.

You must ensure that your website is designed in such a format that it is easy for your audience to interact with your business. Front-end development is essential in making this happen.

WHAT IS FRONT END DEVELOPMENT?

Front end website development is the practice of converting data to a graphical interface through the use of language such as HTML, CSS and JavaScript. It allows users to view and interact with the data and is essential in providing your audience with a better user experience in terms of the design and ease of use.

This is a process that is further complicated by the fact users now use a variety of services with carrying screen sizes and resolutions. These are all factors which must be considered when designing your website. After all, a well designed website can provide a 200% increase on conversion.

Our web developers ensure that your website works cross-browser, cross platform and cross device, which is a process which requires careful planning.

HOW DO EDGE APPROACH FRONT END DEVELOPMENT?

Our front-end developers have a keen eye for technical detail that will make a difference to both your visitors experience and your bottom line.

From ensuring your website has fast load times to ensuring the navigation is engaging and effective, our developers have the right skills and creativity that your website needs. There are many steps involved in this process:

How EDGE approach front end development

  • 01

    STEP ONE: AUDITING YOUR EXISTING WEBSITE

    Firstly, we will assess the progress your current website is currently making. We will see what it is that your current website is missing, auditing your content, structure and the navigation route you are pushing your audience through. 88% of customers state that they are less likely to go back to a website after having a bad experience. It is therefore important that we can pinpoint exactly what it is that needs changing on your website and identify the areas that need our attention.

  • 02

    STEP TWO: DRAWING ON ALL OUR RESEARCH

    The research we have carried out into your customer personas and customer journey mapping is essential for this process. Using all the data we have gathered, we can draw on the facts to create a website that pushes your target audience through your marketing funnel, encouraging them to convert.

  • 03

    STEP THREE: CREATE RESPONSIVE DESIGN

    Does your website respond correctly when viewed on a mobile device? Approximately 61% of consumers are likely to go to a competitor’s site if yours isn’t mobile friendly. What about cross browser? Sometimes the way you view something on Google Chrome will format differently on Internet Explorer. We will optimise your website so that it works cross browser, cross device and cross platform in order to help you increase your profits.

  • 04

    STEP FOUR: LAYOUT BEST PRACTICE

    The way that your website looks is important to your business’s bottom line. Are there clear sections dedicated to headers, content and footers? Even factors you may not have considered yet are essential to increasing conversion and the satisfaction of your audience. For example, the amount of white space available on your website can impact your audience’s comprehension, focus and attention and interaction rate.

  • 05

    STEP FIVE: EASE OF NAVIGATION

    One of the most important factors you must consider with your website is the ease of navigation. Are you pushing your audience through the correct marketing funnel and urging them to convert? Ensuring that your website is clear, concise and easy to navigate is vital.

  • 06

    STEP SIX: PROTOTYPE DESIGN

    Once we understand the different elements of your website, we can create a prototype design to see how your website looks. Built with HTML, CSS and JavaScript, we can create a prototype that demonstrates a realistic experience with data and content. Once happy with the prototype, we can push the real website live!

  • 07

    STEP SEVEN: TESTING AND OPTIMISATION

    Ensuring that your audience enjoys their experience on your website begins can be achieved through regular testing. Analysing how your website visitors engage with your website ensures that you make better decisions and build better user experiences. We will continue to optimise your website to ensure maximum conversions.

  • Start your project