Development

User Research [Discovery + Wireframing]

User experience (UX) research is the process of discovering the behaviours, motivations and needs of your customers through observation, task analysis and other types of user feedback.

In carrying out this research, you can understand the user experience for new products and services, which is imperative in developing the functionality of your website. Once all of the discovery has been complete, it is then time to develop the wireframes, which sits as an essential step in the website build process.

WHAT’S INVOLVED WITH USER EXPERIENCE RESEARCH?

Research into user experience is imperative in developing the design and experience of your website with your target audience in mind. Valuable for all areas of your business, good UX research will yield information about the benefits of your products or services, increasing conversion rates and ultimately, your bottom line.

Once the user research has been carried out, you can develop your website map to push your target audience into converting. This is done through the design of wireframes, which sets up the blueprints of your website.

HOW DO EDGE APPROACH USER EXPERIENCE RESEARCH?

When wireframing and designing your new website, carrying out effective user experience is vital. It will depend on the type of product or service your business offers as well as your target audience, but our 15 years of experience in website build and development means that EDGE Creative can support you with:

Our multi-step process to User research

  • 01

    STEP ONE: ATTITUDINAL VS BEHAVIOURAL RESEARCH

    Attitudinal refers to what people say while behavioural refers to what people do. What people say and do are often different. Firstly, we will research into your target audience to see what they say about your products or services. We will of course, analyse their behaviours too through thorough user testing to see what your audience are doing on your website. For example, A/B testing will show your visitors different versions of your site to track the effect of site design on conversion.

  • 02

    STEP TWO: QUALITATIVE AND QUANTITATIVE DATA

    Using qualitative and quantitative data will allow us to research into what currently works and what does not for your website. Using measurement tools such as surveys or analytics will allow us to gather data about how subjects use a product or service. We will also use qualitative research methods such as focus groups and field studies in order to understand the human side of data by gaining a sense of the underlying motivations and reasons surrounding your audience’s behaviour. Once gathered, we can reflect this behaviour on your website and get your target audience exactly where we want them – converting!

  • 03

    STEP THREE: SUMMARISING RESEARCH FINDINGS

    By collecting and analysing this research into information about users, their intended use of the website and what tasks they use the website to perform, we can identify the most important elements of your website. This research will be carried out every early into the design process in order to build a website that focuses upon user experience and satisfaction.

  • 04

    STEP FOUR: WIREFRAMING

    Understanding how your target audience will want to interact on your website is essential to the wireframing process. After all the user research and discovery has been carried out, wireframes will show us how to progress with your website development. A wireframe is a visual representation of a user interface, stripped of any visual design or branding elements. It is used to communicate what items should be on each page based on your users needs. As a reference point for functional specifications, your wireframes will also give visual designers a basis to creating your website. The wireframes will allow us to plan out the user journey following the research we have carried out. They will also be imperative in laying out each page of your website, planning exactly where images, content and call to actions will sit.

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