Search Engine Optimisation

Rank at the top of Google

75% of people that make a search on Google never scroll past the first page of search results. The first result alone gets 33% of search traffic. So, it goes without saying that if you want to attract new business, you need to be on the first page. SEO is an essential component of digital marketing that can do just that. When you get it right, SEO ensures that your website generates more traffic, more leads, more sales and most importantly, more money.

SEO techniques & strategies

What is SEO?

SEO or Search Engine Optimisation is the process of using intricate techniques and strategies to obtain a high-ranking placement in the search results page of a search engine (SERP).

All search engines have primary search results where web pages are displayed and ranked based on what the engine considers most relevant to a user’s search query. SEO works to increase the authority and relevance of your website page, boosting your ranking in search engine results and increasing visibility. This drives more organic traffic to your website.

How do EDGE approach SEO?

SEO is more than just creating content, and it’s more than cramming that content with keywords. The process of search engine optimisation is constantly evolving as search engines often adjust their algorithms and expectations.

It is a discipline that requires an experienced search marketer to deliver top results. This is where EDGE Creative come in.

We have over 14 years’ worth of experience in delivering excellent search engine optimised campaigns to a variety of clients across a broad spectrum of industries. With our solid and established SEO team, we have been able to develop and refine all the finer details in our process,
which has led to the creation of a unique, eight-step, multi-level SEO strategy.

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8 step multi-level SEO strategy

  • 01

    Audting your site & setting Objectives

    It is imperative that our SEO processes align with your business strategy, which is why we invest our time into understanding you and your business. Our team of SEO professionals will perform a full audit on your company website and online presence in order to get a deeper insight into your current search result position. We then look at what your end goals are and start to formulate a plan on how we’re going to get there.

  • 02

    Competitor investigation

    We need to understand your position in the market and who you are up against as this will play a part in how we approach your campaign. We use a variety of high-quality, specialist tools to delve into the strategy of your competitors by investigating what they do, how they do it and how you can do it better. If your business is in a particularly competitive industry, we know how difficult it can be to make an impression, however our focus on strategy will ensure that you come out on top.

  • 03

    Customer personas

    For your business to generate the right results, you need to be talking to the right people. A key part of our established strategy is defining your customers, so that we can tailor content to them based on their intent and buying stage. We pinpoint your primary audience and create compelling customer journeys to suit them. Through refining this, we can develop a bulletproof SEO strategy that attracts the right people and understands each of the touchpoints of your potential user. This way, we make sure that we are there at each one to convert them into leads for your business.

  • 04

    Keyword selection

    Keywords are the building blocks of language and search and are fundamental to the search process as ultimately this is how users communicate their search intent with search engines. Search engines evaluate how keywords are used on pages to help determine the relevance of a website page to a query. To attract the right people, keyword selection is a key process in the world of SEO. We use thoroughly established techniques and tools to determine the volume of certain keywords in order to make the best impact on your search engine rankings. The use of the right keywords will attract the right audience to your business and convert that audience into leads.

  • 05

    Link building

    Link building is critical to SEO success and it is a complicated and intricate process. Search engines use sophisticated link analysis to discover how pages are related to each other and in what ways. They also assign value to links, and when done correctly can increase your page authority. With increased authority, search engines are likely to rank your content higher. However, any link building pattern that appears non-standard, unnatural or manipulative will become a target for search engine algorithms to penalise. This means that your website could drop rankings, or not rank at all. Our team of established SEO marketing experts provide comprehensive link building tactics done correctly in order to boost your search rankings. With concentration on providing trustworthy sources, timings and anchor text, we will positively affect your search engine result ranking.

  • 06


    It is imperative that you target the right places on your website to optimise your website page for search. This includes both on-page and off-page optimisation. On-page optimisation means content you can see such as meta descriptions and URL links, whereas off-page optimisation refers to the aspects you can’t, such as backlinks. As search engines constantly update their algorithms in order to ensure the best website pages are ranking, it’s imperative that your page follows the most recent guidelines and search engine expectations. When done correctly, your website pages can be analysed effectively by search engines and increase your search results rankings. However, fall behind and your website page will be forgotten about. Using attentive and meticulous processes, we ensure to optimise all aspects of your page, including the finer details such as titles, descriptions, URLS and internal links. Our established team have watched the development of search engine optimisation and are always up to date with current search engine algorithms.

  • 07


    Staying current with existing keyword rankings and website page analysis is vital in adjusting and developing your search engine optimisation efforts. With search engines constantly updating their algorithms, the reports will show how you are ranking and how you have improved. We provide simple, easy-to-understand monthly reports for you and your business. This meaningful data means that we can constantly develop your marketing efforts to continually yield great results as a team.

  • 08

    Conversion rate optimisation

    With increased traffic and newly established rankings, you might think it’s over. However, in order to stay on top of the game and high in the search results rankings, it’s imperative that you continue to develop your marketing strategy. The online world of digital marketing is constantly developing, so continuous attention is vital. Fall behind and you’ll be back where you started. We continue to help you identify visitor pain points and can tweak and test your customer journeys in order to maximise your visitor conversion rate.

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Where should I optimise?

Search engines aren’t just used on web browsers anymore. Technology has developed over the years and so has search. Our SEO experience over the years has allowed us to pinpoint the different areas of search you can target in order to provide the best search engine results for you and your business.

With our SEO specialist’s technical skills, a range of high-quality SEO friendly content and our knowledge of search optimisation, we can deliver results for a wide spectrum of platforms including: