Strategy

Consultancy

Many businesses struggle to understand marketing because it is constantly changing and thus, you may be sceptical to hire someone for something you don’t even know how to do. This is where we can help. By hiring us as an extension to your own business, you get the expertise from our business.

We will create a strong marketing strategy and then help you to achieve your goals. A lot of marketing problems and frustrations come back to strategy. If you don’t know who your ideal client is, why they buy from you and what separates your company from the competition, your marketing will not be as effective as it could be. You need a real and effective marketing strategy to build momentum.

Hiring us as a consultant can ensure that you have your marketing sorted and can focus on what you are best at.

We will support you in generating more leads and converting enough leads into sales.

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WHAT IS INVOLVED WITH A CONSULTANCY PARTNERSHIP?

There’s a vast spectrum of benefits from bringing businesses together, and one of the most obvious of these is through expanding the reach of your business. Collaborative marketing is the process of bringing like-minded businesses together and aligning their interests to share resources to increase brand exposure, increase leads and influence.

How do EDGE approach a consultancy partnership

We’ve always ensured that the message we’re putting out through our comprehensive digital marketing campaigns, content and events, really drills down into the ethos of our clients. The secret to effective marketing is consistency and that’s only achievable if everyone is on the same page. When we work with a business, we devote ourselves to them, so much so that our team becomes an extension of yours. We’re YOUR marketing team and we’ll work with you to develop your brand and take your business to incredible places.

  • 01

    STEP ONE: IDENTIFYING COMPETITORS

    The first step of a competitor analysis process is identifying relevant competitors within your market. This market segment may be product-based, such as businesses that sell a certain product such as car tyres, or an industry such as manufacturing.
    Identifying key players within both the product segment and the industry is essential. Working collaboratively, we identify your main competitors.

  • 02

    STEP TWO: SWOT ANALYSIS

    Carrying out a SWOT analysis highlights the strength and weaknesses of other businesses within your market. Based on the current position of these business, as well as their behaviour and strategies, we will establish their immediate goals.
    Knowing the ins and outs of your competitors will set the foundation for major business improvements and will be the basis for successful new marketing campaigns.

  • 03

    STEP THREE: ASSESS INDUSTRY TRENDS

    By researching trends within the industry, we can ensure your business stays ahead of the curve. Through highly qualitative and quantitative data, we will show you accurate and relevant research based on your market and its trends.

  • 04

    STEP FOUR: CUSTOMER AND CLIENT ANALYSIS

    Communication is imperative to the market research we carry out. We’ll talk to your customers and clients in order to get direct insight into your industry. Researching consumer behaviour and their journeys is also imperative so we can develop on their interests.

    • Start your project

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